Social Media Policy for Stone Goose Company
The use of the social media is an integral part of an organizations success because it helps companies reach customers, and they in turn can provide feedback. Social media includes the use of sites such as Facebook and Twitter, among others. The two, specifically, have revolutionized communication via the Internet due to convenience related to their use. The current paper presents a social media policy to Stone Goose Companys executive management. It is significant in order to boost the companys performance and bring to it all benefits associated with social media in business (Bradley & McDonald, 2013). The main concerns addressed in this proposal are benefits of the social media policy, in general, how the policy will save costs, as well as how it will improve operational efficiency. The final section of this proposal provides recommendations for the social media policy, which entails measures to ensure the policy becomes successful in moving the company to the next level.
About the Social Media Policy
The policy is mainly focused in outlining the principles of communication especially between customers and the companys employees. With this policy, there are clear guidelines on employees privacy rights, which eliminate harassment lawsuits (Bradley & McDonald, 2013). The aim is to improve the companys operations and avoid instances where employees rub shoulders with the company. Clear guidelines will definitely reduce conflicts in organizations, since there is an emphasis on ethics while developing the policy. Finally, the policy takes into account all departments in Stone Goose Company.
Benefits of the Social Media Policy
As a new idea for the company, there are many benefits related to social media policy, which necessitates its need in Stone Goose Company. The policy makes clear guidelines for the use of social media for communication and marketing with five main benefits. The policy clearly defines the importance of social media to the company (Bradley & McDonald, 2013). It does not take for granted the fact that people interact via the social media because its use in business communication is entirely different from other users. Furthermore, the social media policy indicates that employees know they are responsible for their posts (Bradley & McDonald, 2013). It limits mistakes in communication and misuse of the companys social media site, which enhances productive interaction between employees and customers.
The social media policy creates accountability in communication. It implies that all employees are responsible for information they share online, which provides the basis for punishing careless messaging via the social media (Keyes, 2012). In this way, employees are on the lookout for information they share across the site, which protects the companys image. Another benefit of the social media policy is that it clearly defines channels of communication. The policy eliminates bottlenecks in communication within the company because the social media provides variation in components used in communication with the availability of different sites, such as Facebook and Twitter (Keyes, 2012).
How Social Media Policy will Improve Operational Efficiency
Social media allows the company to gather statistics, say about frequency of communication and number of people who like a page, which helps improve the efficiency. The subsequent benefit is that managers can eliminate expensive processes since virtually all of the organizations communication takes place via the social media (Bradley & McDonald, 2013). With communication bottlenecks eliminated, the management can concentrate on processes that cost less. In the case of social media marketing, the company wisely allocates resources based on costs versus revenues (Bradley & McDonald, 2013). Therefore, efficiency implies that the company does business in the best way possible, with minimum errors and at the least possible cost.
Operational efficiency in social media communication is also realized in the case of social media marketing. Marketing websites are costly in comparison to marketing done via the social media (Smith, 2011). Websites are managed and regulated with strict measures regarding payments, which may drive the company at a loss. However, working with the social media is less costly. Cost savings are caused due to few procedures involved in setting a marketing web page. Consequently, social media helps to build web traffic while also creating brand awareness of the companys products. For this case, Stone Goose Company will not need to design expensive campaigns. The idea of feedback also implies managers that can track customers response to the initiative, which is cost-efficient to maintain. Finally, communication between the company and its customers enables the company to realize products with low demand.
How Social Media Policy will Save Cost
Interaction via the social media will enable Stone Goose Company to reduce cost of acquiring customers. The social media provides a platform where the company displays its products and customers choose whether or not to buy them (Kitty, 2012). There is reduced physical interaction between the two parties, which saves the company costs associated with reaching customers. Additionally, the company spends less on communication between employees. With the computers, for instance, and a site like Facebook, employees share a common page in which they share ideas with no need to meet physically (Brown, 2012). Moreover, social media accounts are free. Twitter and Facebook, for instance, require only personal credentials to get started. There are no limitations on level of interaction in these accounts and people access them for free (Brown, 2012). Therefore, it is cost-effective compared to communication via telephones, for instance. Bearing in mind that the company intends to save cost in all ways, social media communication and marketing become the best means of achieving that. Furthermore, the company targets youths, who constitute a large, portion of the population hence a means like the social media is the most cost-effective for this business (Smith, 2011).
Other Impacts of Social Media
The use of social media also affects the company directly. With profits in mind, social media is one way in which Stone Goose Company performs better profit-wise. The main reason the business exists is to make profits other through offering quality products and satisfaction of customers demands. Social media, being cost-effective, will ensure the companys revenues increase (Bradley & McDonald, 2013). Revenues are the most significant aspects in the companys existence without which it is impossible to continue operations. Also, closely related to the companys revenue is sales and it turns out that social media will automatically drive sales (Klososky, 2010). It is due to the fact that many people access social media and the accounts are operational 24/7. There is no restriction with respect to age, and it is encouraging because the companys primary target, youths, are most frequent users of the social media.
Increase in sales is a clear indication that the companys market share increases (Klososky, 2010). It implies Stone Goose Company commands a greater portion of the market, an advantage, which if well-utilized, can lead to monopoly power. The platform of interaction between the company and customers provided by social media leads to guest satisfaction as a result. The company also makes it a habit of giving quality feedback that amounts to social responsibility.
Recommendations for the Social Media Policy
The social media policy will take the company a step ahead in realizing objectives and making more profits (Klososky, 2010). However, there are guidelines regulating the use of social media in communication and marketing as well as reasonable benefits arising from the same. Consequently, this policy recommends the following about social media:
- Employees should be involved during development of the social media policy;
- Formulation of the policy should consider corporate structure;
- It will prevent breakdown of normal communication channels;
- Employees should be educated about policy;
- Social Media Policy will help in ensuring they do not break it;
- Will help in reducing employee resistance.
Indeed, social media is a better approach in communication and marketing for Stone Goose Company. Social media includes the use of sites, such as Facebook and Twitter, among others. The two, specifically, have revolutionized communication via the Internet due to convenience related to their use. Such policy presents ways in which the use of social media will reduce cost of operations as well as help realize operational efficiency. The policy makes clear guidelines for the use of social media for communication and marketing with five main benefits. First of all, the policy clearly defines the importance of social media to the company. It does not take for granted the fact that people interact with the social media because its use in business communications is entirely different from other users. Furthermore, with communication bottlenecks eliminated, the management can concentrate on processes that cost less. In the case of social media marketing, the company wisely allocates resources based on costs versus revenues.
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