Film Industry and Television Industry in 1948
The film industry represents a great and influential institution of mass entertainment. It developed in the nineteenth century and dominated until 1948. The television industry captured an audience in the 1950s. Considerable efforts were made to build the strong interrelation between the industries. The complexity and significance of the processes that have led to ultimate changes in the basic structure of the film and television industries is discussed in the paper.
The progress of the film industry is determined by numerous cultural, social, and economic factors that have effects on the motion pictures companies and an audience. In the 1940s big studious owned the best theaters and distributed more than a hundred movies. The period of monopoly of such companies as Warner Bros., Paramount, 20th Century Fox, Universal and others is considered to be the Hollywood’s Golden Age. The processes of production, distribution, and exhibition of films were at the total control of these companies. Independent movie producers were struggling against the monopolistic behavior of these studious and have finally triumphed in 1948. The Supreme Court interfered in the policy of the film industry and ruled that the studious had to give up their theaters. They could no more control the movies that were played and places of exhibition. Such a decision of the court weakened the power of Hollywood, and “as a result the studios had to cut back on film production and reduce costs” (Dominick, 2011). The production of the movies decreased in no time and profits rapidly fell.
The period when the activity of the studios was diminished was the time when the television industry developed. People started to buy TV-sets and film attendance was not as high as before the year 1948. The attitude of the movie companies towards the television was hostile. The studious refused to show their films on the television. The popularity of the television was growing, because people tended to spend more time at home. Television took away much of the film audience in the 1950s that found watching television more exciting. The television industry provided an audience with everything that people wished. More and more stations were daily online.
When the television industry gained a sizable audience, the film industry tried to strike back. The technical inventions were not found helpful. The idea of 3-D was not appreciated by the audience. There were operative parts of contracts with film stars who stated that appearance on the television was forbidden. Even though great attempts by the studies were made to take the power back, it did not improve the situation. It was later, when the two industries cooperated to achieve more. It is obvious now that the film companies have failed to see the opportunity that television presented. It was helpful for the film industry to adapt to television. Later Hollywood found that cooperation was in the beat interest for evolution of the mass media entertainment. Some years after the decision of the court the studious began to release films that have been produced before 1948. It turned out to be a smart thing to put into practice.
The year 1948 was a period when the biggest film companies have lost their power, profits, and audience. Still it was the starting point of the evolution of the film industry and the television industry. The two largest industries learned to work together after the devastating and cutthroat level of competition between them.
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