Uses of Social Media by Businesses or Professional Organizations


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Recent research shows that in every 10 Canadians selected at random, 6 of them read and do research through the internet. There are more than 80 billion published Web pages, most of which are not worth citing. A lot of information is available online and sometimes it can be overwhelming. Are you interested in organizing the data you find on the internet? In case you have the same interest as business people who have to research to come up with good reports, then your answer to this question is most likely “yes.”

Organizing information obtained from online sources can be very tiring. A lot of people use information collected from the internet in order to do their assignments, write reports and other reasons. Such people will be required to note down important points from the pages they are reading as well as their sources. This kind of work may be tiring and time consuming for most people since they will have to read a lot of information whether relevant or not. Sometimes one may lose such information due to computer failure or by misplacing. The good news is that there is software called Diigo whose work is to make this procedure simple.

What is Diigo?

 “Diigo is a free social bookmarking, research, and knowledge sharing tool created to mimic the ease of taking notes while providing a network for sharing and discovering information” (Eckhart, 2011). The tool is a cross between a research tool and a social networking site, meaning people from around the globe are able to share their research information and interests easily and quickly. It is a community where everybody can discover, manage, process and share internet information more effectively and productively with anyone located anywhere at the same time.

Important Features of Diigo


 With Diigo, highlighting text becomes easy. Diigo allows you to highlight words on a web page which are relevant to your research. Highlighted text remains even when you open the same page at a later date.  All you have to do is select the words you want to highlight from the web and click on an icon on your tool bar and these words will be selected and stored in Diigo cloud. In fact, you are also given the opportunity to choose your preferred highlighting color (Manolovitz, 2012).

Taking Notes

With Diigo, you can take notes on particular information from the web including words that are highlighted using the software. What you need to do is click on option icon and choose “sticky note” then add remarks to the text box. The software can be used for a given text or the entire web page. This note can be shifted to another part of the web and it contains information, such as who has made that comment and the time it was made (Manolovitz, 2012).


You can bookmark the pages you have placed noted on or highlighted using Diigo. Bookmarks enable you to add tags which help to organize things. It also allows for easy retrieval and access of information. “Each bookmark you save will give you the direct URL, any tags you have added, when the bookmark was added, how many other Diigo users have bookmarked that page, the notes and highlights you made, and a link to the cached image” (Manolovitz, 2012).


It is very easy to share information using Diigo. All you have to do is click on toolbar menu which offers different sending options. You can send it to E-mail, Diigo friends, Blog, Twitter, Facebook meaning you can share information on different social networking websites which you are linked to. You can also comment on or like comment from other people (Eckhart, 2011).

Collaborating & Using Groups

 This enables you to create group knowledge repository. You are allowed to come up with a group and ask other people to join. Every group member can share their findings with the others as annotations. Members get messages notifying them of changes made to the group. Members can comment on the pages or off the pages. Sharing snapshots with group members is also facilitated. Members can also communicate simultaneously with one another via threaded conversations (Eckhart, 2011).

Benefits of Using Diigo

Successes in business required updated information that is well organized and quick to access. With Diigo, businesses are able to re-arrange and organize information needed for any task. This saves a lot for businesses to use in production. It allows people to avoid the hustle of hiring meeting venues and setting dates. You are able to get all information concerning a project from the comfort of your home or office or anywhere else you may be (Eckhart, 2011).

Students also benefit from using Diigo because it allows them to keep good records that are well organized. The information student read about will be stored on Diigo with details such as location and citation for future reference. Research time is also saved (Spencer, 2010).

Diigo was rated 13th most preferred media tool in the world because it is a complement to mass media tools such as blogs. Christy Tucker, a prominent blogger, had this to say concerning the software, “Diigo is my primary social bookmarking tool and how I generate my daily bookmark posts for my blog. I do so much online research for both the courses I develop and for my own personal learning; a good system to track all the resources I find is indispensable. Diigo’s also improved a lot since I started using it, and they’ve learned to take user feedback seriously.”


Diigo is useful and fun software which everybody can use. It makes research easy by bookmarking, sharing information, taking note and highlighting information necessary to researchers. You can discover and share information with Diigo. Researchers are able to organize and manage information in a better way.

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